What is the purpose of international trade marketing?

Trade marketing is a comprehensive marketing discipline that targets demand and supply chain producers with associates in the market including wholesalers, dealers, traders, brokers and distributors, rather than just retailers. It is also known as B2B marketing or business-to-business marketing with promotional activities focused at increasing the demand for a product among the various end-users.

A manufacturers must ensure consistent supply and availability of the product to retailers with consistent quality. Incentives are given to the intermediaries for effective promotion of the product at each step of the distribution process. The dealer could be a retailer, wholesaler, or a modern model retailer like self-service stores: Whole Foods, Walmart, Target etc. which venture into both the consumer retailing and wholesaling. Basic method of trade marketing is focusing on Distribution, Display, Promotion and Price. With data collected and knowledge of sales fundamentals, trade marketing is applied to develop market strategy in line with branding.

A typical business to business relates to other B2B by commercial transactions that go from primary process to secondary or tertiary for instance:

When a business sources raw materials for their production process like salt for canning

A business might need the services of another for operational reasons such as financial assistance.

A retailer that re-sells goods and services produced by others such as advertising, promotion, distribution, and product management

Trade marketing discipline includes the study of subject matters in the areas of:

Statistical surveys

Survey methodology

Exploratory research

Online panels

Quantitative research

Questionnaires for random sampling

Systematic sampling

Stratified sampling

Cluster sampling

Multistage sampling

Geodemographic segmentation

Intermarket segmentation for international markets

Psychographics lifestyle and values segmentation

Targeted advertising

Target audience

The steps in trade marketing for new production development process include:

Idea generation

Concept evaluation

Concept testing

Business analysis

Product manufacturing

Market testing

Commercialization

A new product most also go to the process of:

Certification

Copyright

Logo creation

Patent

Trademark

Private labels or Store brand

Brand licensing

In recent years in the age of the Internet disruptive technologies have introduced as a challenge to traditional methods mainly, online shopping by giants such as Amazon and E-Bay and more recently https://merchant.wish.com/welcom... targeting the international consumer market.